Marketing

BOTW # 4: Trust Me, I'm Lying Review

BOTW # 4: Trust Me, I'm Lying Review

BOTW #4 | Trust Me, I'm Lying Book Review

I am fascinated why things go viral, why people share, the concepts of social currency and the mass media. This book goes in depth into the latter and gives you a blueprint on how to manipulate the media for your own gain. The media ecosystem is broken and you cannot trust anyone anymore. Be careful what you read. 

BOTW #3: Growth Hacker Marketing Review

BOTW #3: Growth Hacker Marketing Review

BOTW #3 | Growth Hacker Marketing Review

The quintessential Holy Bible of Growth Hacking with a step-by-step guide on how the biggest brands went from nothing to billion dollar valuations without a single dime spent on traditional marketing. The world of growth hacking explained.