Marketing

BOTW #7 - The Tipping Point Book Review (Malcolm Gladwell)

BOTW #7 - The Tipping Point Book Review (Malcolm Gladwell)

BOTW #7 | The Tipping Point Book Review (by Malcolm Gladwell)

Have you ever wondered why things catch on like Hush Puppies or even the ugly Croc sandals. Or even how social media platforms hit the mainstream and others fall into the abyss of the app store. Well Malcolm Gladwell explains this in this book and here is my take on the concepts in the Tipping Point.

BOTW #6: Onward Book Review (The Starbucks Story)

BOTW #6: Onward Book Review (The Starbucks Story)

BOTW #6: Onward Review (The Starbucks Story)

The story of how Howard Schultz took a flailing Starbucks and set it back on course during the 2008 recession. Starbucks was actually named after the character Starbuck who was the chief mate in Moby Dick so that description is fitting. 

BOTW #3: Growth Hacker Marketing Review

BOTW #3: Growth Hacker Marketing Review

BOTW #3 | Growth Hacker Marketing Review

The quintessential Holy Bible of Growth Hacking with a step-by-step guide on how the biggest brands went from nothing to billion dollar valuations without a single dime spent on traditional marketing. The world of growth hacking explained.