Moosehead - Sales and Marketing Analyst

  • Create national and regional sales reports to find trends, gaps and opportunities for DSMs strategic planning
  • Develop and maintain a chain budget tracking tool to manage all Ontario Sales Reps projected volumes, local store marketing money and keg budgets totalling upwards of $4 MM

LocoMobi - Sales and Marketing Intern

  • Managing and creating processes for the Salesforce platform to ensure accurate sales forecasts and analysis
  • Developing engaging marketing campaigns to increase brand awareness and attract potential clients in multiple industries

Shoppers Drug Mart - Consumer Research Intern

  • Conducted 60 market research studies with agencies ranging from campaign tracking to changes in brand perception resulting in an increase in the number of studies launched from the previous year by 33%
  • Assisted in managing the largest custom survey panel in Canada that consisted of 17,000+ Optimum card members with a small team and a market research agency 
  • Analyzed data from research studies to uncover consumer behaviour and compiled the information into reports for marketing directors to provide insight and shape effective marketing decisions for future campaigns

RBC - Communications Analyst

  • Managed multiple communication hubs such as mailboxes, SharePoints, websites and external documentation to assist clients in accessing our services effectively 
  • Provided great customer service by communicating client demands effectively to multiple teams and presenting timely updates to the numerous clients
  • Create advertisements using Adobe After Effects promoting our central website to inform our clients on how to engage our services

Academic Advising & Career Centre - Marketing and Promotions Assitant

  • Designed creative marketing materials from big banners to small pamphlets using Adobe Photoshop within deadlines to increase attendance for the various events
  • Collaborated with a design team to create new innovative designs for events by collectively brainstorming ideas

Management and Economics Student Association - Vice President of Communications

  • Developed and executed marketing campaigns that promoted events and further built the MESA brand with a team of executives within tight deadlines
  • Managed the branding and consumer facing aspects of the MESA organization, which included the website, social media, physical marketing and publications 
  • Analyzed the student market with past event data and social media statistics to come up with new ways on how to market MESA endeavours that would attract more students to these events

Management and Economics Student Association - Marketing Manager

  • Designed creative marketing materials from posters to video commercials using Adobe software within tight deadlines to increase awareness and drive attendance for the events
  • Led a team to develop and execute an all encompassing creative marketing campaign for the year-end gala drawing more than 300 people to attend